ANALYSIS OF THE CURRENT STATE OF DEVELOPMENT OF BANKING SERVICES IN UKRAINE IN THE CONDITIONS OF OPTIMIZATION OF THE BANKING SYSTEM

In the economy of each country, the market of banking services plays an important role: it provides the economy with the necessary financial resources and capital, promotes the development of its economic system and creates the necessary conditions for expanded economic reproduction.
Outlining the priority areas for the introduction of new services, on which efforts should be focused due to the active development and expansion of banks. Due to the intensification of interbank competition in the banking market of the capital, there is a tendency to expand a number of services provided.