FEATURES OF FINANCIAL SUPPORT OF TOURIST ENTREPRENEURSHIP IN UKRAINE

Realization of the strategic goal of tourism development in Ukraine, related to ensuring a competitive tourism industry on the world market on the basis of maximum satisfaction of consumer demand, is possible only with sustainable development of tourism business, which in turn is provided by its financial potential. Being an objective basis for the implementation of efficient production and product activities, financial resources are transformed into other factors in the development of tourism business, representing one of the important system components. To create favorable conditions for the implementation of programs to increase efficiency and competitiveness of tourism enterprises need to be able to effectively use financial potential, strive for profit growth, which can be achieved on the basis of deep knowledge of laws and patterns of market economy, financial security of tourism.