Marketing research in projects

The textbook "Marketing Research in Projects" is a detailed market research at the pre-investment stage which is the main part of the marketing analysis of a new project. The authors have combined their knowledge and experience in project and marketing management to help project managers cope with such an important and responsible phase of the project as pre-investment marketing research.
The technologies of marketing research and marketing substantiation of the investment project are analyzed in the work, the essence of understanding of clients and check on vital activity is revealed. The result of this study is an assessment of the market potential for a new product and the calculation of the sales forecast, as well as an assessment of the level of competitiveness of a new product (service).
The textbook is designed for a wide range of scientists, professionals, managers, entrepreneurs, degree seekers, all stakeholders involved in marketing research in projects.